To provide certain features as well as for the analysis, optimization, and personalization of our online offering, we use cookies and similar technologies such as LocalStorage. Some of these technologies are technically necessary, while others require your consent. Below you will find a detailed overview of the cookies and LocalStorage entries used on aplano.de, including their purpose, storage duration, and whether consent is required.
| Name / Key | Type | Provider / Domain | Purpose / Description | Expiration | Consent Required |
|---|---|---|---|---|---|
| `_gcl_au` | Cookie | aplano.de | Measuring advertising effectiveness. | 90 days | ✅ Yes |
| `_fbp` | Cookie | aplano.de | Tracking for advertising. | 90 days | ✅ Yes |
| `hubspotutk` | Cookie | aplano.de | HubSpot identification of returning users. | 180 days | ✅ Yes |
| `__hstc` | Cookie | aplano.de | Main tracking cookie from HubSpot. | 180 days | ✅ Yes |
| `__hssc` | Cookie | aplano.de | Session tracking for HubSpot. | 30 minutes | ✅ Yes |
| `__hssrc` | Cookie | aplano.de | Detects browser restarts. | Session | ✅ Yes |
| `crisp-client/session/...` | Cookie & LocalStorage | aplano.de | Session info for Live-Chat Crisp. | Session / permanent | ✅ Yes |
| `__cf_bm` | Cookie | .hs-scripts.com / .hubspot.com | Bot protection via Cloudflare. | approx. 30 minutes | ✅ Yes |
| `_cfuvid` | Cookie | hubspot.com | User identification with shared IP. | Session | ✅ Yes |
| `_gcl_ls` | LocalStorage | aplano.de | Storage of Google Click ID (Ads Conversion). | 3 months | ✅ Yes |
| `custom_ref` | LocalStorage | aplano.de | For content control. | permanent | ❌ No |
| `lastExternalReferrer` | LocalStorage | aplano.de | Last external referrer URL for marketing purposes. | permanent | ✅ Yes |
| `lastExternalReferrerTime` | LocalStorage | aplano.de | Timestamp for referrer. | permanent | ✅ Yes |
| `topicsLastReferenceTime` | LocalStorage | aplano.de | Reference time for content adaptation. | permanent | ✅ Yes |
| `tracking_consent_given` | LocalStorage | aplano.de | Stores consent for data processing. | permanent | ❌ No |